Carolyn Kendzia

Marketing class researches soft drink line

Three basic marketing classes are currently finishing up a project with Coca-Cola that gives the company feedback about university students’ soft drink preferences and uses GW’s campus as a testing ground for new marketing ideas. The 120 students in Marilyn Liebrenz-Himes’ courses have been researching, surveying and testing the response to Mad River, a fairly […]

School ‘breaks ground’ for SBPM building

Although a construction start date for the building has yet to be set, about 200 University administrators, trustees and students gathered at the future site of the new School of Business and Public Management Thursday afternoon for a ceremonial groundbreaking. GW is awaiting a city building permit to begin construction on the 167,000-square-foot facility, which […]