Officials delay senior gift campaign, forego fundraising goal

Media Credit: Hatchet File Photo

Past senior class gift campaigns have raised more than $100,000 for the University.

Officials are delaying this year’s senior class gift campaign, instead launching it this spring as students continue remote instruction.

Amanda Nugent, the director of leadership and loyalty annual giving, said this year’s campaign will focus on connecting members of the senior class and encouraging them to stay engaged with GW as alumni. Development officials said they will also host events during the semester to connect seniors with current alumni.

“This year, the campaign’s focus is to connect the class with each other and the University to set them up for their lifelong relationship with GW as alumni,” Nugent said in an email. “Seniors will be invited to participate in events hosted by the Office of Alumni Relations and Annual Giving that will connect them with GW’s extensive alumni network. These events will range from networking opportunities to career advice and lifelong learning opportunities.”

Nugent added that officials do not have any fundraising goals for the campaign this year. Past senior class gift campaigns have typically raised more than $100,000 each year.

“We do not have any goals for the campaign this year,” Nugent said. “The campaign is focused on engaging, connecting and supporting the senior class.”

She added that officials will forego appointing seniors as student coordinators for the campaign, and the events will be promoted through a series of e-newsletters.

“Because of COVID-19, we are launching the campaign in the spring semester and our programming will be virtual rather than in person as has been the case in the past,” she said.

Nugent did not return a request for comment about what date the campaign will start.

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