You might see a new vehicle pulling up to campus among the other food trucks, but it will dish out concert tickets instead of meals.
9:30 The Truck, an extension of the 9:30 Club, is a new mobile box office created by I.M.P., a popular concert promotion and production company in the District. Creators of the vehicle said the black truck – adorned with red stars, the 9:30 Club logo and an awning covered in old concert tickets – will make stops in the coming weeks to several locations around D.C., including campus.
The idea was born two years ago when Donna Westmoreland, I.M.P.’s chief operations officer, was trying to map out new ways of boosting ticket sales and making purchases easier for D.C. locals, I.M.P. communications director Audrey Fix Schaefer said. Schaefer said the biggest perk of buying a ticket from the truck is that customers can avoid service fees.
“We know how hard it is when you’re in college to time when you’re going to buy tickets and then also the idea of being able to save money on the service fees,” she said. “So it really is us bringing the box office to you. And if you can have in your budget just the price of the ticket and not the service fees, that’s a bonus.”
Tickets for all of the I.M.P. venues – The Anthem, Merriweather Post Pavilion, Lincoln Theatre and select shows at U Street Music Hall – can be purchased from the truck, which began making rounds two weeks ago. The truck made its first official stop Wednesday at the NoMa Summer Screening on First Street.
Select 9:30 Club merchandise is available for sale at the truck, including items like an air freshener, license plate frame, stickers and t-shirts all sporting the 9:30 logo, Schaefer said.
The truck’s upcoming stops will be posted weekly on its Instagram page, @930thetruck. Schaefer said they plan to bring the truck to GW’s campus regularly, but she could not provide the truck’s first stop to campus. The truck’s creators said they also hope to bring the truck to state fairs, farmers markets, Metro stops and other college campuses in the area, like Georgetown and American universities.
“The truck has been driving around town and pulling over in places that people congregate,” Schaefer said. “In the coming weeks, we’ll have weekly schedules announced on socials.”
Rachel Armany contributed reporting.