Cookie dough is typically eaten in sneaky spoonfuls before it is baked. But at a new Georgetown storefront, scoops of dough are the main event.
The Dough Jar will open its first brick-and-mortar store Saturday at 1332 Wisconsin Ave. NW, marking the first permanent location in the District to serve dough by the scoop.
The shop will scoop cookie dough in flavors like chocolate chip, fudge brownie and sugar cookie funfetti, along with rotating seasonal options. Unlike scraping dough from the side of a mixing bowl, the scoops are made edible by leaving out eggs and heat-treating the flour.
Owner Lindsay Goldin said she opted to dedicate a shop to cookie dough because there wasn’t a place to get dough on its own – even though some people enjoy it more than the finished product.
“Most of us have that memory of being a kid and baking cookies with mom or grandma or friends and being told that we can’t eat the cookie dough because it’s not safe,” Goldin said. “There’s a piece of human nature that craves what you can’t have.”
Cookie dough scoops – $4 for one scoop and $7 for two scoops – can be served in a cone that comes in flavors like red velvet, birthday cake and toasted coconut ($1.50) or alongside a scoop of vanilla or chocolate ice cream.
The Dough Jar will also upgrade its plain scoops by serving them as sundaes. The chocolate dream sundae ($10) comes with one scoop of brownie dough, one scoop of chocolate chip cookie dough, a scoop of chocolate ice cream, chocolate syrup, sprinkles and whipped cream.
Other super sweet options include the Dough’shake ($8.50), a milkshake with cookie dough mixed in, and the Cookie Dough’wich ($6.50), which comes with any flavor cookie dough or ice cream between baked cookies.
The shop will also offer cookie dough jars in mini ($5) and regular ($9) sizes to take home for later.
What started out as a hobby making dough for herself, Goldin said quickly turned into setting up tables to sell her cookie dough in apartment lobbies.
“I’m not a baker and didn’t dream of doing this,” she said. “I was really just looking for something creative and fulfilling to do outside of my job.”
Through pop-up shops, her products spread to other neighborhoods like Shaw and Adams Morgan and began to line the shelves at local stores. Now she said she’s excited to have a spot of her own.
“My goal for the space was to make the brand – which is very fun and colorful and bubbly – come to life,” Goldin said.
The cozy store was curated with the help of local artist JD Deardourff, who designed and painted the brightly colored murals that occupy each wall. In addition to pops of color throughout the space, the shop features a neon sign that says “treat doughself.”
The Dough Jar will be open Monday through Saturday from 11 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m.