Business majors Felicity Yuchen Xie and Lulu Ma won first place in GW’s student startup competition with an idea to help lower-income families gain access to fresh farmer’s market produce.

The pair edged ahead of more than a dozen other students in the “Pitch George” elevator competition – which was actually held in a GW elevator.

They took home a $2,000 check for their mobile farmers market app, which would allow businesses to accept food stamp payments through Electronic Benefit Transfer cards.

Some farmer’s markets in D.C., such as Foggy Bottom’s FRESH FARM markets, allow individuals to trade in their food stamps credit for tokens to use at venues.

Video by Jacqueline Thomsen