If you’re looking to see country-singer-turned-pop-star Taylor Swift’s concert this weekend at the Verizon Center, but you’re short the $200 for tickets, Diet Coke may have a solution.
Taking a page from Willy Wonka’s book, the company has hidden across D.C. eight silver tickets to the concert.
Starting Thursday at 8 a.m., the Diet Coke Twitter page (@DietCoke) will release a series of trivia clues about Swift to lead fans to the undisclosed locations. The first eight fans to discover tickets will get see Swift perform on May 11 or 12.
The contest has been organized a part of a larger growing partnership between Swift and Diet Coke. Swift is the brand’s new ambassador and a large media campaign is in the works.
This post was updated May 10, 2013 to reflect the following:
Correction appended
The Hatchet incorrectly reported that the giveaway would include backstage passes. It only includes concert tickets.