University to unveil new logo first weekend of fall

The new portrait of George Washington that will accompany new marketing materials is modeled after statues of the first president in contrast to the current logo, which is based on an oil painting from 1850.
The new portrait of GW’s namesake that will accompany marketing materials is modeled after statues of the first president. Hatchet File Photo.

Updated Aug. 6, 2012 at 4:34 p.m.

The University will unveil its new logo Aug. 26 after students return to campus.

GW has kept draft images for the new logo under wraps throughout its rebranding campaign.

The new logo, without serifs, will be reflected across marketing materials, business cards, brochures, airport advertisements, apparel and websites.

The logo was last modified in 2002. At a town hall that barred photography, University officials presented the new logo to the handful of students who turned out.

The unveiling will take place in University Yard at 7 p.m. with a “mobile studio” for community members to share their GW stories, according to a release.

University spokeswoman Candace Smith declined to release the cost of the project, but said marketing materials would be “replaced on a department’s normal re-ordering schedule.”

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