Rogers: @JGuiffre, Pls Refudiate

Junior Conor Rogers, a political science major and Chief Executive Officer of R&M Political, LLC, states that while GWToday’s Twitter activity may not be perfect, it is doing good things for GW by being unscripted and engaging.

Many GW students took issue with Justin Guiffré’s column suggesting that a school publication – mainly its Twitter account @GWToday – was damaging our school’s reputation. As a student, I found his attack on one of the school’s publications to be an overreaction. But as a social media consultant, I found it to be flat-out wrong, and the manifestation of a misunderstanding of Twitter itself.

For three years, my company has provided social media strategy and advice to campaigns, political action committees and companies across the Northeast. Our advice in regards to social media has always been the same: Go above and beyond. Go outside the box. Think creatively. Showcase your personality and hide your press releases. We’ve yet to have a problem.

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