Dlatt: Creating the GW brand

Bradley Dlatt, a sophomore majoring in political science, argues that GW should work on creating and promoting a particular brand.

When I visited GW as a prospective student, I was told by admissions staff that “something happens here.” Looking back, I’m reminded of the familiar NBA tagline: “Where amazing happens.” In some ways, GW has a lot in common with the NBA. Both promote themselves as the definition of excitement, competition and ‘life-changing’ experiences. Based on my last experience at an NBA game, it was clear the players gave minimal effort for the first three quarters (if you’ve seen the Wizards, you know what I mean). I left the arena thinking, “Did I seriously pay that much to see such poor performance? Is there any respect for the fans that paid to see four quarters of basketball, not just one?”

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