GW students are fond saying what an asset living in D.C. is for their education. The University plays up the D.C. angle, too. But when students are given the opportunity to take advantage of D.C.’s special qualities, few do. The Elliot School of International Affairs sponsors lectures with renowned policy makers and famous political figures that are sparsely attended by students. If students really are here to learn from their environment, attending these lectures and other academically oriented events should be a priority.

The fault does not entirely lie with apathetic students. Not all sponsors of guest lectures are adept at publicity. And not all of the speakers’ appearances are convenient to students. Hosting a lecture beginning at noon does most students no good because they are in class. And sponsors should do everything possible to promote a speakers. A single Hatchet ad will go a long way for publicity, but it is not enough. Neither are a few posters around campus. Try announcements in class, e-mail notifications and, perhaps most importantly, word of mouth advertising.

If students perceive these events as exciting and worthwhile, they will most likely attend. GW students are supposed to be interested in all D.C. has to offer. If you publicize it, they should come.