That was the question on the minds of several GW students as they posed for a photo shoot on the Quad Friday afternoon as part of the national “Milk Mustache” advertising campaign.
The campus tour will stop at more than 50 colleges and universities in search of the perfect milk mustache. A finalist from each campus will be entered in the national competition for a chance to appear in a milk advertisement in Sports Illustrated magazine next fall.
The campaign was part of the Sports Illustrated Campus Fest, a two-day event with booths from companies offering free promotional products, games and prizes.
“The event makes it fun for students to realize that they need to drink their milk,” said campaign spokeswoman Stacy Forrest. “One winner from each campus will be featured in their school paper and on the milk Web site.”
Students and passers-by drank a milkshake for the milk mustache effect and then had their photos taken. When selecting a finalist, Forrest said the judges will look for a good mustache, presentation and originality.
“If students want to stand on their heads, we’ll take their pictures,” Forrest said.
The aspiring celebrities posed with life-size cardboard cutouts of supermodel Tyra Banks and Denver Broncos’ quarterback John Elway.
Although freshman Kevin Norman did not stand on his head, he got points from the photographer for originality as his milkshake ran down his chin and shirt.
“It’s fun and it’s sports,” said Norman about his photo shoot. “I’m guaranteed to win. I would pose with Tyra (Banks) any day of the week.”
Freshman Josh Leonardi, posing for the camera with a huge grin, said while he thought he had a good chance of winning the contest, he was just looking to have a little fun.
“I decided to stop by just because I like ice cream,” Leonardi said. “And I wanted my picture taken.”
Campaign dietitian Isabel Maples said the photo contest was a fun way to convey an important message to students.
“Four out of five college women and half of all college men don’t get enough calcium,” Maples said. “About 70 percent of college students trade nutrient-rich beverages such as milk, for soda, coffee or beer.”
Maples said because bones grow in density until age 35, college students should drink at least three glasses of milk a day. On average, students drink only about half a cup a day, she said.
Forrest said the GW winner will be notified in two to three weeks and the advertisement will appear in The GW Hatchet this summer.