He added that Napster is not sure of exactly what sort of marketing program they will feature at GW, but said it may include posters, contests and giveaways and a concert sponsorship.
"Basically we want to do things geared at letting people know it's there," he said.
Kotler said that while only about a third of the GW student body used the program, records show that a user would listen to about an hour's worth of music every day, an amount he called significant.
"There aren't many things a university provides that a student uses that much," Kotler said.
But he said that he believes Napster, which is utilized by up to 70 percent of students at some of the 15 schools that offer the program around the country, can double its use among GW students.
Kim said that this year, students will need to obtain a new promotional code to access the service for the 2005-2006 school year. She said that along with more marketing, Napster will also feature an "updated look" that will make it more appealing for students to use.
While the music provider unveiled its "Napster-to-Go" service earlier this year, the function that allows users to upload music directly to a portable device or mp3 player will only be available for a $5 monthly cost.
Students' free subscriptions begin on Sept. 1 and run until May 31, 2006. The service can be obtained at gwired.gwu.edu/legalmusic.
"Basically we want to do things geared at letting people know it's there," he said.
Kotler said that while only about a third of the GW student body used the program, records show that a user would listen to about an hour's worth of music every day, an amount he called significant.
"There aren't many things a university provides that a student uses that much," Kotler said.
But he said that he believes Napster, which is utilized by up to 70 percent of students at some of the 15 schools that offer the program around the country, can double its use among GW students.
Kim said that this year, students will need to obtain a new promotional code to access the service for the 2005-2006 school year. She said that along with more marketing, Napster will also feature an "updated look" that will make it more appealing for students to use.
While the music provider unveiled its "Napster-to-Go" service earlier this year, the function that allows users to upload music directly to a portable device or mp3 player will only be available for a $5 monthly cost.
Students' free subscriptions begin on Sept. 1 and run until May 31, 2006. The service can be obtained at gwired.gwu.edu/legalmusic.
